Development
Real Estate Follows Experience
How destination creation can shape real estate demand.
By Annick Timmer · · 6 min read
Experience first
In emerging markets, people often buy where they have already had a memorable experience. Hospitality and programming can precede and shape residential demand.
Sequencing matters
The order in which a destination delivers experiences, services and residences affects how the market perceives it.
Participating, not following
Real estate can participate in destination creation rather than simply follow it.
This Perspective reflects Annick Timmer's professional observations and point of view, not the official position of any development or ownership group. Read her profile. Updated .
Related speaking topic — 03 / Real Estate + Commercialization
Real Estate Follows Experience
How destination creation can shape real estate demand.
Bring this conversation to the stage.
Annick Timmer speaks about the intersection of real estate, hospitality, culture and commercial strategy in emerging destinations.
