Destinations
From Coastline to Destination
Why extraordinary geography alone is not enough to create a successful tourism market.
By Annick Timmer · · 7 min read
Geography is a starting point
A beautiful coastline is an asset, not a destination. Many extraordinary places remain unvisited because nothing yet gives travellers a reason, a route or a story.
What has to be built
Access, a credible hospitality product, experiences and a clear identity turn land into a place people choose — and return to.
The commercial question
Destination creation is as much a commercial exercise as a design one: who is it for, why now, and what will make them come?
This Perspective reflects Annick Timmer's professional observations and point of view, not the official position of any development or ownership group. Read her profile. Updated .
Related speaking topic — 01 / Destination Creation
From Coastline to Destination
Why beautiful land is only the beginning.
Bring this conversation to the stage.
Annick Timmer speaks about the intersection of real estate, hospitality, culture and commercial strategy in emerging destinations.
