West Africa
One Country. Different Destination Strategies.
How different locations within the same emerging market can require fundamentally different residential, hospitality and destination strategies.
By Annick Timmer · · 6 min read
Location shapes strategy
Within a single emerging market, two coastlines can call for entirely different products — scale, guest, programming and pace.
Matching product to place
An intimate residential and lifestyle proposition and a larger mixed-use destination answer different questions, even when they share a country.
No single template
The discipline is resisting a single national template and letting each location define its own strategy.
This Perspective reflects Annick Timmer's professional observations and point of view, not the official position of any development or ownership group. Read her profile. Updated .
