Destinations
What Is a Frontier Destination?
A definition of frontier destinations — and why emerging tourism markets require a different development mindset.
By Annick Timmer · · 6 min read
A working definition
A frontier destination is a place with genuine potential whose hospitality product, access, identity and international audience are still forming.
A different mindset
Established-market playbooks assume demand already exists. In frontier markets, development must help create it — which changes sequencing, partnerships and risk.
This Perspective reflects Annick Timmer's professional observations and point of view, not the official position of any development or ownership group. Read her profile. Updated .
