Development
How Commercial Strategy Shapes a Development
Design gives a project form. Commercial strategy gives it a market.
By Annick Timmer · · 8 min read
Positioning before marketing
Who is the project for, and why would they choose it? Those answers should shape the product long before a brochure exists.
Partnerships as proof
Operators, brands and international partners signal credibility to buyers and investors.
This Perspective reflects Annick Timmer's professional observations and point of view, not the official position of any development or ownership group. Read her profile. Updated .
