Destinations
Frontier Does Not Mean Undiscovered
Why the opportunity in frontier destinations is not simply being early — and why it requires destination thinking.
By Annick Timmer · · 7 min read
Not yet fully defined
Frontier does not mean undiscovered. It means a place whose hospitality product, experiences, identity and international audience are still taking shape.
Participating in the process
The opportunity is to participate in how a place develops its commercial ecosystem — not simply to arrive before others.
More than real estate
That requires more than real estate. It requires destination thinking: who the first guest is, what infrastructure must come first, and how development responds to local culture rather than replicating existing destinations.
This Perspective reflects Annick Timmer's professional observations and point of view, not the official position of any development or ownership group. Read her profile. Updated .
